Vortrag: "Evolving Internet Business Models: Long-tail Economics, Mass Participation and Social Value Networks"

Am Donnerstag, den 25.01.07 hält Prof. Dr. Rolf T. Wigand von der University of Arkansas at Little Rock einen Gastvortrag zum Thema:

Der Vortrag findet statt im Hörsaal LEO 18 des Instituts für Wirtschaftsinformatik auf dem Leonardo-Campus in der Zeit von 17:00-18:30. All diejenigen, die an Themen wie Internet-Marketing, sozialen Netzwerken und Kooperation interessiert sind, sind herzlich zu diesem Vortrag eingeladen.

Zum Inhalt des Vortrags

Traditional business models have been challenged and altered by the Internet, but it is difficult to clearly delineate or point one's finger at what triggers or necessitates these changes. Consequently, it is still difficult to address the underlying fundamental requirements that constitute success for Internet-based business models. Business models show how a firm makes money to minimally sustain itself, but also how it is positioned in the value chain. Electronic commerce gave rise to new kinds of business models and such Internet-based models continue to evolve.

This presentation examines some common characteristics of currently evolving business models while taking into account social value networks as well as Web 2.0 and 3.0 considerations: technology and architecture, community and social considerations as well as web-enabled business models and processes. This evolution will be demonstrated at hand of current developments with such firms as eBay and Google, including Google's recent $1.6 B purchase of YouTube and related developments.

Zur Person

Prof. Wigand ist Mitautor des Buches Die grenzenlose Unternehmung. Weitere Details zur Person finden sich in folgender Kurzbiografie:

Dr. Rolf T. Wigand is Maulden-Entergy Chair and Distinguished Professor of Information Science and Management at the University of Arkansas at Little Rock. He is the past director of the Center for Digital Commerce and the Graduate Program in Information Management at Syracuse University.

Wigand researches information management, electronic commerce and markets, IS standards and the strategic deployment of information and communication technology. His research interests lie at the intersection of information and communication business issues, the role of newer information technologies and their impact on organizations and society, as well as their strategic alignment within business and industry.

Wigand has taught at Syracuse University, Arizona State University, Michigan State University, Universidad Iberoamericana, Mexico City; and the University of Munich.  His research has been supported by the National Science Foundation, the German National Science Foundation, the Volkswagen Foundation, the International Social Science Council, Rome Laboratory, and other funding agencies. He is an editorial board and review member of almost 30 academic and professional journals, book series and yearbooks.  He authored five books and over 110 articles, book chapters, and monographs. His research has appeared in such journals as MIS Quarterly, Journal of MIS, Journal of Information Technology, and Electronic Markets.